Video: Why Influence Matters to Managers

What exactly is influence and why is it so important when you are leading a team?

I recently finished Dale Carnegie's classic, How to Win Friends and Influence People, and was blown away by his simple and powerful principles. So much so, I believe it should be required reading for every manager.

On this month's Manager Power Call, I shared 4 key principles that I think will shift how you operate as a manager whose job it is to influence others on a daily basis.

Watch the lesson below.

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About The Author

For the past two decades, Cecilia Gorman has helped advertising agencies and other creatively-minded companies fix costly communication and productivity issues by teaching managers how to become better connectors, motivators, and leaders. Cecilia is the author of Always Believe In Better, creator of the digital learning course for managers—Manager Boot Camp, and co-founder of the global training and support community for working women—Empowership. For media inquiries or to learn more about hiring Cecilia to speak at your organization click below.

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Cecilia Gorman2022Comment